Media Management
Overview
Subject area
MEDST
Catalog Number
740
Course Title
Media Management
Department(s)
Description
Survey of media management for broadcast and cable television, film, and print media. Topics include economic structure of the industries, organization and staffing, financial management, marketing and PR, programming and production, industry practices and techniques, technology and regulation. Emphasis will be on practical understanding of how these industries manage the communication process.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3