MEDST 740 - Media Management

Overview

Course Title

Media Management

Department(s)

Description

Survey of media management for broadcast and cable television, film, and print media. Topics include economic structure of the industries, organization and staffing, financial management, marketing and PR, programming and production, industry practices and techniques, technology and regulation. Emphasis will be on practical understanding of how these industries manage the communication process.

Typically Offered

Fall, Spring

Academic Career

Graduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Course Schedule