MEDST 745 - Advertising & Marketing

Overview

Course Title

Advertising & Marketing

Department(s)

Description

An examination of the complex dynamic among business, technology and consumers. Learn the objectives, strategies and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.

Typically Offered

Fall, Spring

Academic Career

Graduate

Credits

Minimum Units

3

Maximum Units

3

Academic Progress Units

3

Repeat For Credit

No

Components

Name

Lecture

Hours

3

Course Schedule