Advertising & Marketing
Overview
Subject area
MEDST
Catalog Number
745
Course Title
Advertising & Marketing
Department(s)
Description
An examination of the complex dynamic among business, technology and consumers. Learn the objectives, strategies and tactics that are used to brand and sell across a variety of products and services from consumer packaged goods (CPG) to personal branding. Topics include consumer behavior, industry analysis, media planning and buying, and the development of creative communication. Case studies will be used to put theory into practice.
Typically Offered
Fall, Spring
Academic Career
Graduate
Liberal Arts
Yes
Credits
Minimum Units
3
Maximum Units
3
Academic Progress Units
3
Repeat For Credit
No
Components
Name
Lecture
Hours
3